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Zoom's rise kicked off a tech battle over video conferencing. Here's what's at stake

June 2, 2020. Summarized by summa-bot.

Before a pandemic forced millions around the world into lockdown, the phrase "video conferencing" generally conjured up an image of stuffy corporate meetings with people unable to physically be in the boardroom.

San Francisco (CNN Business)Before a pandemic forced millions around the world into lockdown, the phrase "video conferencing" generally conjured up an image of stuffy corporate meetings with people unable to physically be in the boardroom.

More established rivals such as Cisco (CSCO)'s Webex and Microsoft (MSFT) Teams have also seen a spike in growth, and Google (GOOGL) and Facebook (FB) are rejiggering their video offerings to meet the moment, with new services that mimic some of Zoom's most popular features.

"The video conferencing market is expected to witness high growth during the coronavirus outbreak," the report said.

Google has not revealed how many businesses currently use Google Meet, but its G Suite, which includes the video conferencing service, is used by 6 million businesses around the world.

Facebook is touting its new video conferencing service, Messenger Rooms, as more of a consumer tool, but Kurtzman says it could also "be effectively used by small businesses who can't afford a stronger solution. " The company also expanded video calling on its mobile messaging service, WhatsApp, touting the service's end-to-end encryption in an apparent swipe at Zoom's troubles on that front.

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