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YouTube's Alex Okosi sees 'tremendous' opportunity in Africa's creative market

January 20, 2021. Summarized by summa-bot.

Compression ratio: 22.7%. 1 min read.

Alex Okosi, YouTube's EMEA managing director for emerging markets, shares the opportunities he sees in the future for African creatives.

With more than 70% of its video watch time coming from mobile devices, YouTube is increasingly focused on the growing African market -- with 475 million people in sub-Saharan Africa alone projected to have mobile internet access by 2025.

CNN's Eleni Giokos recently spoke with Alex Okosi, YouTube's managing director of emerging markets in Europe, the Middle East and Africa, to talk about the opportunities he sees in the future for African creatives.

We have an amazing cross-functional team of people, across all of YouTube and Google that are really focused on how we grow in Africa and make sure that we continue to nurture the talent that we have.

I think the power of YouTube, what it can do, we are able to connect people.

So for us, it's really how do we make sure that we continue to work with our partners, our creators and artists to help nurture and provide them with a safe, powerful platform for them to be able to grow their impact?

The platform was created, and now on YouTube, people can access African music immediately and enjoy it.

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