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Your 'Seasons Greetings' cards this year won't be all holiday cheer

November 14, 2020. Summarized by summa-bot.

Greeting card companies are trying to strike the right tone this holiday season. It can be tricky to spread cheer while also acknowledging that 2020 has been a difficult year for most people.

(CNN)Megan Samarin is on a mission to find a holiday card that conveys the right sentiment this year.

"I'm looking for holiday cards that dig deep, really deep sometimes, to find the humor in what might go down as the weirdest year of our lives," she says.

"Given shelter-in-place orders, coronavirus resurgences across the country and people missing spending time with their family and friends this year, we expect to see people seeking ways to connect more than ever this holiday season," says Jim Hilt, president of Shutterfly's consumer division.

Greeting card companies say their products can help people bond over what has been a shared pandemic experience.

"There has been a 64% increase in searches on Etsy for holiday cards in the last three months compared to the same time the previous year," says Dayna Isom Johnson, a trend expert at the company.

"Because Etsy sellers have the shortest supply chain in the market -- moving directly from idea to production -- we're constantly seeing emerging inventory that reflect the zeitgeist, and this year's holiday cards are no exception," Johnson says.

Samarin, the California mom, says her annual holiday card will not feature the usual photos of school plays and family trips with her children -- because there were none.

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