Clouds. 50.6   F New York
AI-Powered News Summarizer
Top Stories

Young YouTube influencers are marketing junk food to kids more

October 26, 2020. Summarized by summa-bot.

Kid influencers on YouTube are marketing junk food and sugary beverages to their fellow kids, and they're racking up billions of page views, according to a new study published Monday in the journal Pediatrics.

(CNN)Kid influencers on YouTube are marketing junk food and sugary beverages to their fellow kids, and they're racking up billions of page views, according to a new study published Monday in the journal Pediatrics.

"We should approach YouTube influencer videos with skepticism, even with videos that seem to be educational or kid-friendly," said senior author Marie Bragg, an assistant professor of public health nutrition with joint appointments at New York University's School of Global Public Health and Langone Medical Center.

The researchers analyzed videos posted by the five most-watched kid influencers on YouTube in 2019.

"Child exposure to unhealthy food, beverage, and other content on YouTube needs to be regulated," said Dr. Jenny Radesky, lead author of the American Academy of Pediatrics policy statement on digital advertising to children, via email.

One major type of YouTube influencer video, which can feature food, is the phenomenon known as "unboxing videos," in which people open up boxes of products while they narrate or comment on what they're doing.

"Young children view the stars of these videos as peers and friends and don't understand that the reason YouTube stars like Ryan are so enthusiastic about products featured in there is because they are stealth marketers. "

The emerging awareness around YouTube influencers and food product placement in their videos could stoke change in the industry, as stars continue cultivating their relationship with their fans.

The Federal Trade Commission and state authorities should strengthen regulations concerning product placement on YouTube videos that feature young children, the NYU researchers argued.

Summarizer is on Google News. Now you can get the latest AI summarized news on your favorite news platform.

Don't like Google News? We have an RSS Feed for you.

Suggestions