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Why we're not likely to see a new iPhone just yet

September 15, 2020. Summarized by summa-bot.

People maintain social distancing while lined up outside an Apple Store at the Ridge Hill Shopping Mall, Tuesday, Sept. 8, 2020, in Yonkers, N.Y. (AP Photo/Julie Jacobson)

By this time last year, Apple had already unveiled the iPhone 11. The year before, it launched the iPhone XS, XR and XS Max on Sept. 13. The year before that, on Sept. 12, the iPhone X ... you get the picture.

By this time last year, Apple had already unveiled the iPhone 11.

The year before, it launched the iPhone XS, XR and XS Max on Sept.

"Last year, we started selling iPhones in late September," the company's chief financial officer, Luca Maestri, said on the call in late July.

The iPhone 12 — Apple's first 5G smartphone — is now expected to launch in October.

From CNN Business' Kaya Yurieff and Rishi Iyengar

Invitations for Tuesday's event said "Time Flies," hinting at updates to the Apple Watch.

Though the line will most likely be led by a 6th-generation Apple Watch, Bloomberg reported that new "low-end" models may be in the offing as well.

Last year, Apple sold 31 million watches, according to Strategy Analytics -- more than the entire Swiss watch industry in 2019.

Rumblings suggest that Apple may announce a new iPad or iPad Air today.

It would be Apple's second iPad launch this year -- the company unveiled an update to its iPad Pro line in March.

Apple said at the time that it had sold 500 million iPads to date, and the product has remained the top selling tablet for 10 years.

A new iPad would also have competition from one of Apple's biggest rivals: Samsung released two new tablets last month, the Galaxy Tab S7 and S7+, which it claims are the "first tablets that support 5G available in the United States. "

However, Bloomberg reported that new iPhones won't launch until October, and Apple previously said new iPhones would ship slightly later than usual this year.

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