Clear. 65   F New York
AI-Powered News Summarizer
Top Stories

Why people are flocking to ugly produce during the pandemic

September 16, 2020. Summarized by summa-bot.

When the pandemic hit the United States in March, Imperfect Foods found itself scrambling to keep up with a sudden spike in demand.

New York (CNN Business)When the pandemic hit the United States in March, Imperfect Foods found itself scrambling to keep up with a sudden spike in demand.

In early 2020, the five-year-old online grocery startup was delivering about 100,000 food boxes a week.

Imperfect Foods, an online subscription service that sells discount "ugly" fruits and vegetables along with staples like baked goods, meat and dairy, is in many ways a business fit for the coronavirus era.

Here's how it works: Customers subscribe to Imperfect Foods and select a box of either regular or organic produce.

Research firm Mintel estimates that online grocery sales will grow about 28% in 2020, more than double last year's growth rate.

Last year, Imperfect Produce became Imperfect Foods and announced a plan to expand its offerings: In addition to selling fruit and vegetables that are rejected by mainstream retailers — but are safe to eat — it would also sell other types of groceries, including overstock and other misfit items.

Imperfect, which says that its business helps reduce food waste while lowering costs for customers, explained at the time that the new assortment would allow customers to do more or even all of their grocery shopping through its platform.

Summarizer is on Google News. Now you can get the latest AI summarized news on your favorite news platform.

Don't like Google News? We have an RSS Feed for you.

Suggestions