Why now for European football's Super League? Mega TV deals
April 20, 2021. Summarized by summa-bot.
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The Emirates Stadium, home of English Premier League football club Arsenal, is pictured in north London on April 19, 2021. - Twelve of Europe's biggest clubs on Monday said they planned to launch a breakaway Super League, despite the threat of an international ban for them and their players. "AC Milan, Arsenal, Atletico Madrid, Chelsea, Barcelona, Inter Milan, Juventus, Liverpool, Manchester City, Manchester United, Real Madrid and Tottenham Hotspur have all joined as founding clubs," said a statement by the group. (Photo by Tolga Akmen / AFP) (Photo by TOLGA AKMEN/AFP via Getty Images)
One of the week's most prominent sports stories — plans for a new European Super League (ESL) featuring 12 of the top soccer teams on the planet -— is not really a sports story. It's a media story.
New York (CNN Business)One of the week's most prominent sports stories — plans for a new European Super League (ESL) featuring 12 of the top soccer teams on the planet -— is not really a sports story.
Patrick Crakes, a media consultant and former Fox Sports executive, said the rights to these competitions and leagues are "already worth billions. " This new league, in its final form with a total of 20 teams, would lead to "an incremental lift in that number. "
Crakes explained that in the last 20 years there's been a "rapid acceleration [in the value] of all sports media rights. " Still, as streaming becomes a dominant form of how audiences watch TV, it also has created a fractured media environment.
A clear example of the power of live sports for both traditional TV and streaming platforms was the NFL's recent renewal of its media rights with its broadcast partners.
Internationally, Sky Sports, which is owned by Comcast (CMCSA), also said it's not been involved in any discussions about the ESL, adding that it is "completely focused on supporting our long term football partners in the UK and in Europe. "