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Whole Foods will 'insure' your Thanksgiving meal

November 10, 2020. Summarized by summa-bot.

The most complicated part of the Thanksgiving meal is undoubtedly the tricky turkey. This year, Whole Foods is offering insurance just in case the cooking goes haywire.

Together with Progressive (PGR), the market chain is offering "insurance" in the form of a free $35 Whole Foods gift card to customers who "commit a turkey cooking fail. " The idea was prompted by coronavirus restrictions forcing households to host smaller gatherings and, in some cases, having inexperienced cooks prepare the stressful, multi-course meal.

"As we anticipate more smaller Thanksgiving gatherings and first-time cooks tackling turkey preparation this year," Theo Weening, vice president of meat and poultry at Whole Foods, said in a statement, "the Thanksgiving Turkey Protection Plan allows customers the freedom of culinary exploration, knowing all is not lost should their cooking go astray. "

To be eligible, customers must purchase a Whole Foods-branded turkey from the store between November 11 and 22.

As in previous years, the Amazon-owned grocer is offering deals on uncooked turkeys.

Around 40 million turkeys are eaten over the Thanksgiving holiday annually, according to the National Turkey Federation, an industry trade group.

The group does not expect that figure to change much this year, but the sizes and types of turkeys will, Beth Breeding, spokesperson for the National Turkey Federation, previously told CNN Business.

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