What's making beer got to do with Silicon Valley? AB InBev is finding out
May 4, 2021. Summarized by summa-bot.
Compression ratio: 29%. 1 min read.
Not so long ago, Anheuser-Busch InBev was at risk of being left behind the times, according to its chief strategy and technology officer. But the company has been investing heavily in digital technologies.
But chief strategy and technology officer David Almeida says that until recently, the world's biggest beermaker — founded in the mid-19th century — was a low-tech business at risk of being left behind the times.
But Almeida says AB InBev — which owns brands such as Budweiser, Stella Artois and Corona — is now investing heavily in digital technologies.
"The first thing we did when we started thinking about the transformation of our business was we went out to study the digital companies and spend time to understand what they were doing, why they were winning, why they were succeeding," Almeida says.
Almeida hopes that by setting up this hub in the center of the digital world, AB InBev can draw ideas from tech startups and scout new talent to hire.
"The Beer Garage has been a visionary move from our company to try to create connections with digital leaders," says Almeida.
New York headquartered Z-tech, a subsidiary of AB InBev, is helping these smaller business to gain a financial foothold in the digital world, especially in developing countries.