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What to expect at Samsung's Galaxy S21 smartphone launch

January 13, 2021. Summarized by summa-bot.

Compression ratio: 53.3%. 1 min read.

A Samsung Electronics Co. Galaxy S20 smartphone is demonstrated for a photograph during a media preview event in San Francisco, California, U.S., on Friday, Feb. 7, 2020. Announced at simultaneous events in San Francisco and London, Samsung's Galaxy S20 family of Android phones has a 6.9-inch Ultra model with four cameras on the rear ??which include a 108-megapixel sensor??as well as??100x zoom ??16GB of memory, a huge battery and an eye-watering $1,399.99 starting price. Photographer: Michael Short/Bloomberg via Getty Images

Samsung is set to update its Galaxy smartphone line about a month ahead of its typical launch schedule.

(CNN)Samsung is set to update its Galaxy smartphone line about a month ahead of its typical launch schedule.

The company, which typically updates new Galaxy S phones in February, is hosting a press conference on Thursday to show off new 5G-capable flagship devices and Galaxy Buds Pro earbuds that may better compete with Apple AirPods.

The premium Ultra model, expected to be the star of the presentation, will likely come with four rear cameras -- compared to three back cameras on the other devices -- feature a bright super high-resolution display (3200 x 1400 resolution) and support the S Pen stylus used in its Note series phones.

In a move similar to what Apple (AAPL) has done with the iPhone, it's possible Samsung (SSNLF) may not include a charger with its new phones.

Meanwhile, Samsung is expected to introduce a premium version of its wireless earbuds called the Galaxy Buds Pro with enhanced noise cancellation at $50 less than the $249 Apple AirPods Pro.

To make matters more challenging, smartphone makers like Samsung must convince consumers to pay for pricey products at a time of economic uncertainty due to the pandemic.

It's possible Samsung could reduce the prices of its Galaxy S21 devices, but they'll likely stay similar to Apple's $799 starting cost for the iPhone 12.

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