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Wendy's is placing a much bigger bet on India

December 2, 2020. Summarized by summa-bot.

An employee prepares an order inside a Rebel Foods Pvt cloud kitchen in Mumbai, India, on Thursday, May 2, 2019. Rebel Foods calls itself the World's Largest Internet Restaurant Company, a boast that's hard to disprove because??there aren't many chains quite like it. Founded by a McKinsey & Co. alumnus named??Jaydeep Barman, the company serves a dozen different menus with everything from cheese-loaded??Italian pizzas??to 99 variations of the dosa, a popular south Indian lentil-and-rice crepe.??Photographer: Dhiraj Singh/Bloomberg via Getty Images

US fast food chain Wendy's is ramping up its presence in India, saying it plans to have 400 cloud kitchens and traditional restaurants across the country in the next decade.

Hong Kong (CNN Business)US fast food chain Wendy's is ramping up its presence in India, saying it plans to have 400 cloud kitchens and traditional restaurants across the country in the next decade.

Wendy's (WEN) and its franchise partner Sierra Nevada Restaurants are teaming up with Mumbai-based Rebel Foods to develop and operate 250 cloud kitchens in India as the coronavirus drives up demand for food delivery.

Wendy's and Sierra Nevada also plan to open 150 traditional restaurants across the country.

Wendy's and Sierra Nevada currently operate four brick-and-mortar restaurants and five cloud kitchens in India.

Growth in India has been slow for Wendy's, which entered the market in 2015, according to Satish Meena, analyst with market research firm Forrester.

"Wendy's wants to use the multiplier effect of cloud kitchens and physical restaurants to tap into the Indian market," Meena said.

Wendy's said partnering with Rebel Foods will help grow its business in India through digital innovation.

By plugging into a network of existing cloud kitchens in India, "Wendy's will get immediate access to rapid scale across the country, at far lower levels of capital," Kallol Banerjee, co-founder of Rebel Foods, said in a statement.

Rebel Foods, which is backed by Goldman Sachs (GS) and Sequoia Capital, operates more than 300 cloud kitchens, mostly in India.

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