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Walmart's online store isn't profitable. Now it's borrowing from Amazon's playbook

May 4, 2021. Summarized by summa-bot.

Compression ratio: 17.1%. 1 min read.

The Walmart+ home screen on a laptop computer arranged in the Brooklyn Borough of New York, U.S., on Wednesday, Nov. 18, 2020. The world's largest retailer wouldn't provide a full-year forecast and executives offered only generalities on its much-touted subscription service, Walmart+, despite repeated attempts from analysts on a conference call to get more. Photographer: Gabby Jones/Bloomberg via Getty Images

Let's say you're shopping for something on Walmart.com — maybe t-shirts.

Marketplace sellers "round out" Walmart's online offering, he said.

In particular, the move to open its platform to sellers outside the US could expose Walmart to more fake and poor-quality items, Juozas Kaziukenas, the founder of Marketplace Pulse, said.

Sellers say they joined Walmart. com for a simple reason: to help them reach more customers.

With Walmart, sellers are subjected to a process that includes a review of the products they sell, their sales history and previous product and seller reviews.

She said selling on the platform "has been smooth so far. " She quickly hit six-figures in monthly revenue and says there is less competition on Walmart. com than Amazon because there are fewer sellers.

Hedden stopped selling on Amazon in January and says he's making 40% of the sales through Walmart's marketplace that he did on Amazon.

In response to Hedden's concerns, a Walmart spokesperson said in an email that its marketplace "contains predominantly US sellers" and "that is not changing. "

by summa-bot

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