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Twitter is evolving beyond tweets

November 17, 2020. Summarized by summa-bot.

Twitter wants to be more than just 280-character blocks of text.

Twitter (TWTR) is launching "Fleets," which are posts that disappear after 24 hours, starting Tuesday.

Twitter began testing Fleets in Brazil earlier this year.

"Some of you tell us that Tweeting is uncomfortable because it feels so public, so permanent, and like there's so much pressure to rack up Retweets and Likes," Twitter said in a blog post.

Twitter is also doubling down on audio features, including expanding its test of voice tweets, testing audio in direct messages in Brazil, and introducing a new experiment called "audio spaces," which it expects to be available before the end of the year.

Twitter was light on details, but described its feature as a live audio space where multiple people can communicate and discuss or debate a topic.

When asked about audio spaces on a call with reporters and whether it's trying to emulate what Clubhouse is doing, Twitter product lead Kayvon Beykpour pushed back.

The company is now working on transcriptions for all media on Twitter, which it expects to roll out next year.

Debra Aho Williamson, eMarketer principal analyst at Insider Intelligence, said Twitter's recent features and tests, such as Fleets, are "overdue. "

"Social media is evolving and Twitter needs to catch up," Williamson said.

"Fleets give Twitter a way to compete in the 'Stories' arena that Snapchat and Instagram have occupied for years.

Twitter hasn't moved super quickly when it comes to launching new features, so I'm not surprised that Fleets has been slow to launch as well. "

But while Twitter is launching a Stories copycat, other social platforms have already moved on to mimicking the next big thing: TikTok and short-form video.

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