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TikTok launches incubator for Black creators

January 14, 2021. Summarized by summa-bot.

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TikTok is launching an incubator program to support 100 Black creators, a strategy to attract audiences that's become popular with other social media sites.

New York (CNN)TikTok is launching an incubator program to support 100 Black creators, a strategy to attract audiences that's become popular with other social media sites.

The incubator announced Wednesday, called "TikTok for Black Creatives," is designed to invest in emerging Black creators and musical artists on the video platform.

TIkTok will also run town halls and other events with Black entrepreneurs, celebrities and TikTok executives, and incubator participants will also receive six virtual mentoring sessions.

"Black creators on TikTok have been a driving force for our community," the company wrote in a Wednesday blog post announcing the new promotion.

"We're committed to continuing to elevate and amplify their voices. " Black influencers have ranked among TikTok's most popular and influential creators since the company launched.

Black influencers' content on social sites like Twitter and Instagram have been credited with making many business and political marketing campaigns go viral.

TikTok's incubator is one of several recent initiatives that are finally recognizing the power of Black influencers.

YouTube launched a Black influencer program similar to TikTok's in October called the #YouTubeBlack Voices Fund.

And Facebook launched its own #BuyBlackFriday initiative in October to kick off a three-month "Season of Support" for Black-owned businesses.

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