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Thomas Cook relaunches as online travel business

September 16, 2020. Summarized by summa-bot.

Travellers stand at a Thomas Cook Group Plc kiosk at Heraklion International Airport in Heraklion, on the island of Crete, Greece, on Wednesday, Sept. 25, 2019. Like Crete, Europes other tourist hot-spots are bracing for the impact of the collapse of??Thomas Cook, which is threatening to take down a large chunk of the industry it spawned. Photographer: Loulou D'Aki/Bloomberg via Getty Images

Thomas Cook is back — this time, with a different business model.

Hong Kong (CNN Business)Thomas Cook is back — this time, with a different business model.

The British tour operator relaunched on Wednesday as an online-only venture, one year after a collapse that left hundreds of thousands of travelers stranded.

Thomas Cook went bust last September, leaving 600,000 travelers grounded and wiping out thousands of jobs.

The 179-year-old brand was acquired in November by Fosun Tourism, a Chinese company that also owns Club Med. Fosun Chairman and CEO Qian Jiannong said Wednesday that the brand's British revival followed the launch of another online platform for Thomas Cook in China last month.

"As one of the world's leading tourism and leisure groups, the group values Thomas Cook's 180 years' heritage and global brand influence," he said in a statement.

"Supporting the growth of the brand in China and its relaunch in the UK is a big step in our plan to turn Thomas Cook into a global success story. "

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