Clear. 38.4   F New York
AI-Powered News Summarizer
Top Stories

This restaurant owner spent $2,000 from his advertising money to promote his competitors

February 21, 2021. Summarized by summa-bot.

Compression ratio: 59.3%. 1 min read.

A Wisconsin restaurant owner is using his own money to help struggling local restaurants during the pandemic.

(CNN)A Wisconsin restaurant owner is using his own money to help struggling local restaurants during the pandemic.

Adolfo Melendez, owner of Tex-Mex restaurant El Mezcal in Stevens Point, Wisconsin, has bought more than $2,000 in gift cards to restaurants in his community to raffle off to his customers.

"There's probably 35% of the restaurants that keep struggling a lot here," Melendez told CNN.

Melendez said he got the idea to help his fellow restaurant owners after a local realtor company helped his restaurant at the beginning of the pandemic.

"They did something where people voted for their favorite restaurant and I got second place so they bought $300 in gift cards from me," he said.

At the end of last year, he began to buy gift cards from local restaurants in his community and raffling them off to customers on his restaurant's Facebook page.

Winners received $20 gift card to a local restaurant.

According to WKOW, the receiving restaurants said they were thankful for Melendez's generosity, and know that surviving the pandemic means working together.

"In these Covid times, it's very important to eat local, small mom and pop shops," Pete Ananiadis of Olympia Family Restaurant told WKOW.

Summarizer is on Google News. Now you can get the latest AI summarized news on your favorite news platform.

Don't like Google News? We have an RSS Feed for you.

Suggestions