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This Black-owned tea brand has seen a boom in sales because of 'Bridgerton,' its owner says

March 1, 2021. Summarized by summa-bot.

Compression ratio: 17.5%. 1 min read.

The pandemic delayed the launch of Stephanie Synclair's tea company, but soon after introducing LaRue 1680 online late last year, the native of Birmingham, Alabama, knew it would all work out.

(CNN)The pandemic delayed the launch of Stephanie Synclair's tea company, but soon after introducing LaRue 1680 online late last year, the native of Birmingham, Alabama, knew it would all work out.

Indeed, LaRue 1680's sales of loose leaf teas and pastel-colored tea sets began to quintuple in January thanks to "Bridgerton," Synclair said.

The top two search terms that drove business to her site at the start of that month were "Bridgerton tea" and "Bridgerton tea sets," she said.

Costumers also gave LaRue 1680 merchandise to friends as gifts, she said, attaching notes like this one: "I know how much you love Bridgerton so I thought Bridgerton inspired tea sets would be appropriate.

"My love for tea actually originated in Asia," Synclair said.

When Synclair returned to the United States in 2013, she wanted to continue the tea rituals she had practiced in Bali but said it was hard to find quality tea.

That's when Synclair decided to start her own tea company.

by summa-bot

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