These new Barbies are made from ocean-bound plastic
June 10, 2021. Summarized by summa-bot.
Compression ratio: 37.1%. 1 min read.
Mattel is launching a new line of Barbies made from plastic that would otherwise become ocean waste.
New York (CNN Business)Mattel is launching a new line of Barbies made from plastic that would otherwise become ocean waste.
"Our sustainability efforts represent the next step in Barbie's social mission and evolution," Lisa McKnight, senior vice president at Mattel (MAT) and global head of the company's Barbie and Dolls portfolio, told CNN Business.
The 76-year-old toy company previously committed to using 100% recycled, recyclable or bio-based plastic materials across all of its products and packaging by 2030.
In May, the toy company announced that it was launching a program called "Mattel Playback," which encourages consumers to send Mattel their old toys, and the company can reuse the materials for future Mattel products.
Mattel isn't alone in its eco-efforts, as many large toy companies are trying to become more eco-friendly after decades of relying on environmentally destructive plastic in their products and packaging.