The world wants more emoji diversity, new Adobe study finds
April 15, 2021. Summarized by summa-bot.
Compression ratio: 42.8%. 1 min read.
An overwhelming majority of people around the globe want emojis to be more inclusive and culturally distinct so they can show how they feel, according to a new Adobe study.
The survey of 7,000 frequent emoji users from seven countries, including the United States, United Kingdom, Germany, Japan, France, Australia and South Korea, revealed 54% of respondents felt their identity was adequately reflected in current emoji options.
In the United States and the United Kingdom, 80% of Black emoji users, 78% of Latinx emoji users and 71% of Asian emoji users expressed a desire for more emoji options that reflect their personal identities.
Seventy-two percent of LGBTQ+ global emoji users said they wish they had more options.
Hair color or hairstyle, clothing accessories, body type and eye color were the most popular customization options emoji users said would better reflect their personal appearance.
Researchers also found the desire for more inclusive emojis varies notably based on age, with 74% of Gen Zers saying they wish they had emoji customization options that better reflect their personal identities.
"Personally, I found the results of this year's survey surprising, particularly with emoji users of all ages responding that greater options for representations are needed to help communicate important personal concerns such as localized cultural touchstones, gender / sexual identities, and the spectrum of users' abilities," Hunt said.