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The maker of M&M's and Snickers is buying Kind bars in a bid for healthy snacks

November 17, 2020. Summarized by summa-bot.

LOS ANGELES, CA - OCTOBER 04: Kind Bar at TAP - The Artists Project Style House on October 4, 2017 in Los Angeles, California. (Photo by Amanda Cases/WireImage)

Candy giant Mars is buying Kind, which sells nut bars, granola and other snacks, to make its portfolio a little healthier.

New York (CNN Business)Candy giant Mars is buying the company behind Kind nut bars and granola to expand into healthier snacks.

It comes at a time when consumers have become increasingly interested in healthy snacks and food products.

Mars, which sells candies like M&M's, Snickers, and Twix, doesn't have much to offer on that front.

Mars bought a minority stake in Kind in 2017.

As part of that deal, it took control of Kind International, helping grow the business outside of the United States and Canada.

The deal announced Tuesday will make Mars the owner of Kind North America as well.

With the help of Mars' initial investment, Kind has started selling its products in over 35 countries and launched new items, like refrigerated nut butter protein bars and healthy, indulgent snacks like dark chocolate bark, the companies said in a press release.

Kind's executive chairman Daniel Lubetzky, who founded the company, will maintain a financial stake in Kind and "play a key role in the future development and expansion" of the brand, according to a statement.

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