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Taco Bell's potatoes are coming back

January 14, 2021. Summarized by summa-bot.

Compression ratio: 63.6%. 2 min read.

Taco Bell knows you're upset about losing potatoes. It's sorry it hurt you. And it's bringing them back.

New York (CNN Business)Taco Bell knows you're upset about losing potatoes.

Last year, Taco Bell cut a number of items from its menu, including two dishes that featured its seasoned potato bites: Cheesy Fiesta Potatoes and the Spicy Potato Soft Taco.

Rumors of potatoes getting axed started to swirl last summer after a Reddit user, identified as a verified employee, said potatoes were leaving the menu.

Taco Bell soon confirmed the news, leading to a stream of dismay online.

"Taco bell getting rid of potatoes is worse than my parents divorce," one person tweeted in July.

"I don't think I can forgive Taco Bell for taking potatoes off their menu," wrote another.

A Change. org "petition for Taco Bell to NOT remove all potato items," among other items, garnered over 5,000 signatures.

The potatoes were booted from Taco Bell's menu in August.

"I feel like I've almost heard from everybody in the country on the potato bites," said Liz Matthews, Taco Bell's global chief food innovation officer.

"This was the one that really hit home for people," she said, noting that Taco Bell got more feedback on this particular decision than it expected.

Taco Bell doesn't usually up and pull a beloved menu item.

But after the pandemic-related shutdowns in March, Taco Bell found itself having to direct all customer traffic to its off-premise channels, including the drive thru.

It takes a lot of time and effort to prepare the potato bites, Matthews said, so they had to go.

For some of them, Taco Bell has been a reliable go-to.

Once an item is off the menu, it takes time to bring it back.

Taco Bell has been discussing the potato comeback over the past three months or so, Matthews said.

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