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Taco Bell is now selling its own custom wine

September 14, 2020. Summarized by summa-bot.

Taco Bell Canada Toasted Cheesy Chalupa and Jalape??o Noir (CNW Group/Taco Bell Canada)

There's tons of cheese on Taco Bell's menu, so a wine to pair with it is a natural next step.

New York (CNN Business)There's tons of cheese on Taco Bell's menu, so a wine to pair with it is a natural next step.

Taco Bell is debuting its own custom wine, JalapeƱo Noir, to pair with its Toasted Cheesy Chalupa.

Taco Bell Canada said in a release the duo is "irresistible," adding that "the rich taste and crunchy texture of the beloved Toasted Cheesy Chalupa complements notes of wild strawberry, cherry and beetroot in this silky limited-edition red wine. " The wine is made at an Ontario, Canada vineyard.

Fans can buy it on Taco Bell's Canada website or in some locations in Ontario.

The wine won't be sold in the United States once the same chalupa rolls out in November.

However, some Taco Bell restaurants in the US sell both food and assorted boozy drinks (just not the custom wine) at its Cantina locations.

Wine brands partnering with well-known customer staples isn't new.

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