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Popular scrubs company FIGS generates backlash from women in medicine and DOs after insensitive video

October 16, 2020. Summarized by summa-bot.

In the now-deleted video, which was meant to show how one of its pairs of women's scrub pants looked in action, a bespectacled model played a DO and pretended to scan through the book "Medical Terminology for Dummies," which she held upside down.

(CNN)A popular scrubs company offended DOs and women in medicine alike with a video that appeared to mock doctors of osteopathic medicine, or DOs, and women health care professionals.

FIGS, a scrubs start-up, apologized for the video and pledged to donate $100,000 to the American Osteopathic Association, an organization for DOs, after the video generated backlash among Twitter's vibrant medical community.

On Twitter, a handful of women health care professionals and DOs quickly criticized the video's contents and FIGS for producing it.

After addressing the video briefly in two now-deleted tweets, FIGS co-founders Heather Hasson and Trina Spear apologized for publishing the video, which they said was "offensive" and "particularly disparaging" to women in medicine and DOs.

But some women in health care said they are turned off by the brand after the video.

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