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Oprah shows the world how it's done

March 5, 2021. Summarized by summa-bot.

Compression ratio: 45.2%. 2 min read.

Leverage your celebrity wattage, A-list connections and interview track record. Produce a gorgeously staged sit-down interview in a comfortable setting. And roll out tempting teasers for a week ahead of time.

That's what Oprah Winfrey is doing for her Sunday night spectacular "CBS Presents Oprah with Meghan and Harry. "

The result is, in the words of The New York Times, "one of the most anticipated, and most heavily-spun, television interviews in recent memory. "

It is also a valuable piece of content -- created by Winfrey's production company and sold by ViacomCBS to television networks around the world.

Winfrey's exclusive interview with the Duke and Duchess of Sussex was announced on February 15, but it has been in the works for years.

In a new preview clip released on Friday, Winfrey said she spoke with Meghan about a potential sit-down in February or March 2018.

"I remember that conversation very well," Meghan said.

Royal watchers expect major revelations about the Sussexes' decision to step away from the work of the Royal Family and move to the US, to a home right near Winfrey's in Montecito, California.

Winfrey helped the couple get settled in the community and previously partnered with Harry on a mental health documentary for Apple TV+.

Winfrey "has the Midas touch," said Victoria Arbiter, a CNN royal commentator.

so I think Meghan and Harry will have felt safe talking with her. "

The interview tapings -- first Meghan alone, then the couple -- were conducted in what appears to be a lush California backyard.

Her production company, Harpo, crafted the interview plan and brought it to CBS, where she has longstanding business ties.

In a nod to corporate synergy as well as Winfrey's friendship with "CBS This Morning" co-host Gayle King, the morning show rolled out the first full clip from the special on Friday morning.

Arbiter pointed out that the interview is an important moment for Meghan and Harry as they seek to capitalize on their celebrity status.

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