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Nike's viral 'You Can't Stop Us' ad is winning big on social media

July 31, 2020. Summarized by summa-bot.

Nike's latest viral ad is garnering praise online for its message of inclusiveness and perseverance at a time when organized sports have been upended by the coronavirus pandemic.

New York (CNN Business)Nike's latest viral ad is garnering praise online for its message of inclusiveness and perseverance at a time when organized sports have been upended by the coronavirus pandemic.

The video, called "You Can't Stop Us," features a split screen stitching together footage of Black, White, Asian and Muslim athletes.

"We're never alone, and that is our strength," says the ad's narrator, women's soccer star and equal-pay activist Meghan Rapinoe.

"Because when we're doubted, we'll play as one.

When we're held back, we'll go farther, and harder.

And if we don't fit the sport, we'll change the sport. "

The commercial juxtaposes disabled and able-bodied athletes as well as male and female competitors in different sports.

The ad also addresses the Covid-19 crisis, showing split-screen images of workers in hazmat suits spraying down stadium seats.

"But whatever it is, we'll find a way.

And when things aren't fair, we'll come together for change. "

Many social media users praised the ad.

"Awesome ad," wrote Twitter user Gabriela Piscopo.

Except for the people manufacturing their products," YouTube user JPeppa wrote in the comments.

Two years ago, Nike had another viral hit with its "Believe In Something" campaign starring sidelined NFL quarterback-turned activist Colin Kaepernick, who is also featured in the "You Can't Stop Us" commercial.

"No matter how bad it gets, we will always come back stronger," the latest Nike ad says in closing.

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