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New Patagonia tags: 'Vote the a**holes out'

September 15, 2020. Summarized by summa-bot.

"Vote the a**holes out."

That's Patagonia's latest message to its customers, found on the tags in its newest line of shorts.

The outerwear company, which is known for its social activism, is sharing its stance on climate change with that blunt message.

"We have been standing up to climate deniers for almost as long as we've been making those shorts," Corley Kenna, a Patagonia spokesperson, told CNN Business.

Patagonia CEO Yvon Chouinard has been saying "vote the a**holes out" for several years, the spokesperson said.

Brad Wieners, Patagonia's director of copy, tweeted that the company is teaming up with BallotReady to encourage people to vote, staying true to the tag's message.

The company outlines its plan on its election site: "We need to elect climate leaders.

The site also gives people an option to enter their address in a search box and make a voting plan -- with information on requesting a ballot or finding your polling place to vote in person.

In 2018, when the company received a $10 million tax cut, it donated the money to environmental programs to increase climate change awareness.

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