NBA All-Star 'Melo' Anthony launches a streetwear collection at New York Fashion Week
September 15, 2020. Summarized by summa-bot.
The Portland Trail Blazers and ten-time NBA All-Star has collaborated with seven independent designers -- and Michael Jordan's brand -- to promote a message about Black creativity.
Portland Trail Blazers small forward and ten-time NBA All-Star Carmelo "Melo" Anthony has launched a collection of T-shirts, hoodies and sweatshirts in collaboration with seven New York and New Jersey-based independent designers.
Presented during a digital 3D catwalk as part of New York Fashion Week, the seven designs, brought together under the collection's theme "A Black Future," walked themselves as avatars through a black space in a short online video.
The tops mark the launch of Anthony's new initiative, the Stayme7o Propel program, to support Black creativity, which is an extension of his Stayme7o clothing and lifestyle brand.
Also available now is a Melo x Jordan hoodie that has the famous Jordan swoosh on the front and "A Black Future" written on the back, designed with Michael Jordan's eponymous athletic and footwear brand, and which is being sold in tandem with the capsule collection.
Anthony has previously collaborated with Jordan's label, including on a Rag & Bone limited-edition sneaker, and he was the first athlete to get a signature shoe with Jordan Brand.
"We tried to help them if "they needed more resources or outreach or just a lot of voice, so we wanted to start with that, guide that. " The lucky line-up is streetwear brands Barriers Worldwide, Does It Even Matter (DIEM) and Tier NYC, Shakira Javonni who makes custom designs, sustainability-minded brand Demestik, tailored menswear label Brooklyn Circus, and culinary and design collective Ghetto Gastro.
The notable exception of course is Michael Jordan, who has recently pledged $100 million to Black Lives Matter initiatives and is a supporter of the Propel program and collaborator and partner of Stayme7o.
Anthony has made previous forays into fashion, including a show at New York Fashion Week in 2018, which was camo inspired, and in 2019, when he partnered with South African designer Laduma Ngxokolo to create a print-focused collection.
Top Image: A hoodie designed by Jordan Brand in tandem with "Melo" Anthony's capsule collection