Natty Light is moving beyond beer into spiked ice pops and flavored vodka
April 20, 2021. Summarized by summa-bot.
Compression ratio: 25.4%. 1 min read.
Natural Light is instantly recognizable for its cheap beer. But the 44-year-old brand is branching out to keep fickle drinkers satisfied.
"We want to be the preferred alcohol brand — not just for beer — for drinkers between 21 and 30 years old," said Daniel Blake, vice president of US value brands at Anheuser-Busch.
In an interview with CNN Business, he said the brand is accomplishing that with new "flavorful and affordable options" for drinkers.
Blake said that leveraging the well-known brand, cheap price and new flavors is "setting up Natural Light Seltzer for success. " To keep up with its competitors, Natty Light is further expanding its spiked seltzer lineup with new sour flavors — watermelon, green apple, lemon and blue raspberry — in May. Lemon has been particularly popular, and Blake credited that with a "great combination of functional and emotional benefits" because of its acidity that mixes well with other flavors and its a taste most Americans are familiar with.