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Naomi Osaka revealed as the new face of Louis Vuitton

January 11, 2021. Summarized by summa-bot.

Compression ratio: 47.6%. 1 min read.

Three-time Grand Slam winner Naomi Osaka has been named brand ambassador for Louis Vuitton, and will appear in the French fashion house's Spring-Summer 2021 campaign.

Naomi Osaka has been unveiled as Louis Vuitton's new brand ambassador, with the French label announcing the partnership alongside colorful pictures from the tennis star's latest fashion shoot.

The three-time Grand Slam winner, who is currently ranked third in the world, will appear in the label's Spring-Summer 2021 campaign.

In a press release, Louis Vuitton described Osaka as "multi-faceted, independent and modern," and "perfectly incarnating the Louis Vuitton woman. "

The label accompanied the announcement with campaign photos taken by artistic director of women's collections, Nicolas Ghesquière, for his upcoming Spring-Summer 2021 collection.

In them, Osaka is seen wearing a boldly colored dress while holding a bag marked with the label's distinctive monogram.

During the US open, Osaka, who is of Haitian and Japanese descent, was widely praised for supporting the Black Lives Matter protests that broke out last summer.

Osaka has also used fashion to proudly celebrate her Japanese identity.

At New York Fashion Week, she showed her first capsule collection, designed in collaboration with Japanese label ADEAM, that featured structural draping and ruffles, fusing traditional and contemporary Japanese design elements.

The magazine's January 2021 issue saw her posing in a slip dress by Louis Vuitton during an outdoor cover shoot with celebrated photographer Annie Leibovitz.

In August, creative director of Louis Vuitton men's, Virgil Abloh, announced that he was working with skateboarder Lucien Clarke, who designed a skate shoe for the label.

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