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Microsoft is shutting down streaming platform Mixer to partner with Facebook Gaming

June 22, 2020. Summarized by summa-bot.

Microsoft is shutting down its video game streaming platform, Mixer, after its growth failed to meet the company's expectations.

New York (CNN Business)Microsoft is shutting down its video game streaming platform, Mixer, after its growth failed to meet the company's expectations.

The company said Monday it is partnering with Facebook (FB) to transition the Mixer streaming community to Facebook Gaming.

"The success of Partners and streamers on Mixer is dependent on our ability to scale the platform for them as quickly and broadly as possible," Mixer said in a blog post Monday.

"It became clear that the time needed to grow our own livestreaming community to scale was out of measure with the vision and experiences that Microsoft and Xbox want to deliver for gamers now, so we've decided to close the operations side of Mixer and help the community transition to a new platform. "

Facebook spokesperson Drew Symonds noted that it is a partnership "not a merger or an acquisition. " The spokesperson added that Facebook Gaming will assume the rights to the Mixer trademarks and associated domain names, but Microsoft will retain the intellectual property rights to the Mixer technology.

But last year, the platform gained attention when Fortnite star Ninja made the jump from Twitch to exclusively streaming on Mixer.

Microsoft said the deal is part of a broader effort from Xbox and Facebook to bring "new experiences and opportunities" to Facebook Gaming's more than 700 million monthly users.

Starting on July 22, all Mixer sites and apps will redirect users to Facebook Gaming, the company said.

It added that Mixer Partners — Mixer streamers who are able to monetize their content and enjoy perks such as priority support on the platform — will also be granted partner status with Facebook gaming, and the new platform will "honor and match all existing partner agreements as closely as possible. "

However, whether or not Mixer Partners ultimately transition to Facebook Gaming is "completely optional," according to Facebook's Symonds.

"Just like all Mixer Partners, Ninja, along with King Gothalion, Shroud and Ewok, are welcome to join Facebook Gaming," Symonds said.

"We want to give Mixer streamers the option to continue streaming on Facebook Gaming.

King Gothalion said on Twitter Monday he plans to join Facebook Gaming.

Still, there is big potential in combining the Mixer community with Facebook's ability to grow platforms, said StreamElements CEO Doron Nir.

"Based on Facebook [Gaming's] current trajectory, with the brand growing more than 100% in hours watched from March to May, this announcement is only going to add more momentum to their market share while providing the streaming community with better opportunities," Nir said.

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