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McDonald's, Taco Bell and Burger King heat up chicken sandwich wars

February 27, 2021. Summarized by summa-bot.

Compression ratio: 53%. 2 min read.

January was huge for the fried chicken sandwich wars, but February was somehow even bigger.

New York (CNN Business)January was huge for the fried chicken sandwich wars, but February was somehow even bigger.

This month, Wendy's, Taco Bell, Burger King and McDonald's all debuted new spins on the old favorite.

Those sandwiches join KFC, Shake Shack and even Boston Market in an ever-growing list of fast food chicken choices.

Cheap, tasty and growing in sales, fried chicken sandwiches are becoming an attractive menu item for many fast food restaurants.

Here's what's new in the chicken clash.

The chain is kicking its current crispy chicken sandwich to curb and replacing it with a new, hand-breaded version.

"Chicken is a big business for us," said Ellie Doty, Burger King's chief marketing officer.

"If the guest is going for a top quality chicken sandwich, they might be going somewhere else right now," she added.

The burger chain's three new chicken sandwiches finally went on sale this week.

They come in three versions, including a Crispy Chicken Sandwich topped with pickles and served on a potato roll, a Spicy Chicken Sandwich that adds a spicy pepper sauce and a Deluxe Chicken Sandwich that comes with lettuce, tomatoes and mayonnaise.

The chain teased a new selection of sandwiches at last year's investor day, with Joe Erlinger, president of McDonald's USA, explaining that chicken is a good bet for the company.

That's what Taco Bell is aiming for with its new Crispy Chicken Sandwich Taco.

It's a creative concoction: The all-white piece of chicken is marinated in jalapeño buttermilk and fried with a crunchy tortilla chip coating, served in a puffy bread that's shaped as a taco.

Wendy's launched a grenade into the chicken wars with its newest entrant, a Jalapeño Popper Sandwich.

The $5. 99 sandwich is covered in jalapeños including in a flavored cream cheese spread plus six slices of the pepper on top.

The spicy sandwich is the newest iteration of Wendy's recently relaunched fried chicken sandwich that hit restaurants last fall.

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