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McDonald's hoodies and Dunkin' robes: Why fast food chains want to sell you clothing

February 21, 2021. Summarized by summa-bot.

Compression ratio: 22.6%. 1 min read.

Fast food wants to be a force in fast fashion.

While fast food chains regularly sell clothing and experiences to create buzz, there's a reason they're ramping up the effort during the pandemic, said Andrew Charles, restaurant sector analyst with Cowen.

McDonald's said it will sell a limited number of $5 swag packages via a special website that includes, among other things, a hoodie with a picture of its new Crispy Chicken Sandwich with the slogan "crispyjuicytender. "

In 2020, Chipotle said it would utilize the chain's used avocado pits that would otherwise have gone to waste to dye a new collection of its T-shirts, sweatshirts and tote bags.

So, for couples still determined to tie the knot amid all kinds of new pandemic-driven guidelines, Dunkin' said it wants to step in to add some fun by making the doughnut chain a part of their big day.

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