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Mattel releases second edition of 'Day of the Dead' Barbie

September 11, 2020. Summarized by summa-bot.

Mattel's latest Barbie Dia De Muertos, inspired by Mexico's Day of the Dead festival, is alive with tradition.

Mattel's latest Barbie Dia De Muertos, inspired by Mexico's Day of the Dead tradition, is back.

With a delicate lace gown and face painted in typical "calavera" (Spanish for "skull") style, this Barbie is the second installation in the company's La Catrina collection, which began in 2019.

Día de los Muertos, or "Day of the Dead," is a centuries-old Mexican folk tradition celebrated during the first two days of November.

People also build altars to welcome the spirit of the deceased back for one night, adorning them with photos, mementos and traditional elements like "pan de muerto" (bread of the dead), sugar skulls and marigolds.

The new version of Barbie Dia De Muertos encapsulates many aspects of the tradition.

"My hope for these dolls is that they're able to bring more awareness to the Dia de Muertos celebration," designer Javier Meabe explained.

Barbie has always been a doll that celebrates women and dreams, and inspires girls.

I am beyond grateful that Barbie is now celebrating traditions and cultures that mean so much to so many people," he said.

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