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Lego and Disney veteran joins digital collectibles platform Terra Virtua

May 19, 2021. Summarized by summa-bot.

Compression ratio: 37.9%. 1 min read.

High-profile professionals are leaving their old careers behind for a crack at the fast-paced blockchain industry.

Digital collectibles platform Terra Virtua has tapped branding veteran Pierre Dadd to lead its marketing division, offering yet another example of a high-profile executive transitioning to a blockchain company.

Dadd has been hired for the position of marketing director, Terra Virtua announced Wednesday.

Dadd has over 20 years of experience in marketing and brand development, making him a strong candidate to spearhead Terra Virtua’s marketing efforts.

Dadd said he’s excited to join Terra Virtua and welcomed the challenge of raising the company’s brand profile.

Gary Bracey, Terra Virtua’s CEO, said Dadd brings a “wealth of experience” required to take the nonfungible token market mainstream, adding:

We're launching our very own token $SMR on Binance Smart Chain.

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by summa-bot

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