Clouds. 63.7   F New York
AI-Powered News Summarizer
Top Stories

Jennifer Lopez and Alex Rodriguez endorse Joe Biden

October 16, 2020. Summarized by summa-bot.

Jennifer Lopez and Alex Rodriguez endorsed Joe Biden in a new video released Friday, encouraging Latinos to make their voices heard in this election.

(CNN)Jennifer Lopez and Alex Rodriguez endorsed Joe Biden in a new video released Friday, encouraging Latinos to make their voices heard in this election.

The Latin power couple recorded a video with Biden and his wife, Jill, talking about the importance of the Latino community.

"My kind of hope and quest for the Latino community is that they start understanding their power.

"I hope you realize your power," Jill Biden said.

Lopez and Rodriguez also delivered direct-to-camera appeals in Spanish urging the Latino community to vote.

The rollout comes as Biden seeks to expand his lead among Latinos, a group that President Donald Trump has made some gains with since the 2016 campaign.

A recent NBC/WSJ/Telemundo poll found Biden ahead of Trump among registered Latinos - 62% to 26% - a slightly smaller margin than Hillary Clinton's performance with the voting bloc in 2016.

As the election approaches, the Biden campaign has tried to take advantage of the reach its Latino celebrity endorsers have within the community.

"These are the most important election we've seen in this history of this country and Puerto Ricans have the power to decide it .

The Biden campaign has also featured Latin superstars Bad Bunny and Alejandro Fernandez in its messaging with the artists' songs featured in ads targeting the Latino community.

The Biden campaign has employed microtargeting efforts to appeal to specific Latino communities, launching Spanish-language ads featuring community-specific accents and designing events and messaging to reach different communities.

Summarizer is on Google News. Now you can get the latest AI summarized news on your favorite news platform.

Don't like Google News? We have an RSS Feed for you.

Suggestions