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It started in her kitchen. Now her products sell at Target and Walmart

November 27, 2020. Summarized by summa-bot.

New York (CNN)Beatrice Dixon had a good feeling about 2020 when the year began. The business she started, The Honey Pot Company, was charting a course of success that most young entrepreneurs only dream about.

The business she started, The Honey Pot Company, was charting a course of success that most young entrepreneurs only dream about.

That next year Dixon says, The Honey Pot Company, which sells items like plant-derived chemical-free washes, wipes, pads and tampons, landed in 1,100 Target stores nationwide.

In early February, Dixon unexpectedly faced heavy backlash on social media for a Target ad that she thought would become a viral moment for the company.

Target had released a commercial for The Honey Pot Company in February spotlighting the Black-owned business.

"The reason why it's so important for Honey Pot to do well is so the next Black girl that comes up with a great idea -- she can have a better opportunity," Dixon said at the end.

Many of the manufacturers supplying The Honey Pot Company had pivoted during the early months of the pandemic to make masks and other essential sanitizing products and safety products.

Since she incorporated The Honey Pot Company in 2014, Dixon has raised several million dollars in outside investment, including from the New Voices Fund.

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