Mist. 51.8   F New York
AI-Powered News Summarizer
Top Stories

Instagram to crack down on 'hidden' advertising after UK investigation

October 16, 2020. Summarized by summa-bot.

A user on Instagram social network in L'Aquila, Italy, on October 3, 2020. Today Facebook's program Instagram turns ten years from his launch. (Photo Illustration by Lorenzo Di Cola/NurPhoto via Getty Images)

Is that post on Instagram actually an advertisement? Brits on the photo and video sharing platform may soon have a better idea if they're looking at a sales pitch thanks to new measures aimed at combating "hidden" advertising.

London (CNN Business)Is that post on Instagram actually an advertisement?

UK regulators said in a statement on Friday that Facebook (FB) has agreed to changes that will make it "much harder" for people to post advertisements on its Instagram platform without labeling them as such.

The CMA said it has been investigating whether too many influencers are posting content about businesses without making it clear where they have been paid or incentivized to do so, amid concerns that the platform was not doing enough to tackle the problem.

The "paid partnership" tool, which adds labels to posts, will be extended to all users, and algorithms will be used to spot unlabeled sponsored posts and report them to the businesses being promoted, the CMA said.

Instagram will also create a tool for businesses to help them monitor how their products are being promoted so that they can ask the platform to remove posts if necessary.

A spokesperson for Facebook told CNN Business that it is "pleased to be working with the CMA on our continued efforts to help people be transparent about when they are paid to post content on Instagram. " The company did not confirm at the time of publication whether these measures will be applied in other markets.

Summarizer is on Google News. Now you can get the latest AI summarized news on your favorite news platform.

Don't like Google News? We have an RSS Feed for you.