Instagram is testing a feature that lets users choose if they want to see likes
April 14, 2021. Summarized by summa-bot.
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CHIANG MAI, THAILAND - AUG 16, 2017: A man hand holding iphone with login screen of instagram application. Instagram is largest and most popular photograph social networking.
Instagram is testing a feature that would let users decide if they want to hide likes on their own posts or posts from people they follow.
New York (CNN)Instagram is testing a feature that would let users decide if they want to hide likes on their own posts or posts from people they follow.
Instagram began testing the option to hide likes on posts in 2019, first in Canada and later around the world.
While followers couldn't see the total number of likes a post received, the owner of the account still could, Instagram said at the time.
The test was done "to understand if it lessens some pressure" for users when they post to the platform, said a spokesperson for Facebook (FB), which owns Instagram.
In March, Instagram briefly hid likes from some of its users after the company accidentally expanded its long-running test of the feature.
As a result of the accident, several Instagram users reported seeing the change on their profiles, with the number of likes replaced with the phrase "[example username] and others" next to a heart.
The experiment with the new feature will take place only on Instagram initially, but the company is also exploring a similar experience for Facebook, the spokesperson said.