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Goya CEO's support for Trump leaves many Latinos feeling sting of betrayal

July 11, 2020. Summarized by summa-bot.

Mexican-American cookbook author and food blogger counts herself among the many Latinos who say they won't buy Goya products after Goya CEO Robert Unanue appeared Thursday in the White House Rose Garden and praised President Donald Trump.

But Goya would only compensate her with its products, which she found "disheartening" because she wanted to partner with an Hispanic brand.

But she now counts herself among the many Latinos who say they won't buy Goya products after Goya CEO Robert Unanue appeared Thursday in the White House Rose Garden and praised President Donald Trump.

to have a leader like President Trump who is a builder," Unanue said Thursday.

"Goya was it," said Ferrer, who is of Puerto Rican descent.

A Goya spokesman said the purpose of Unanue's appearance was to announce the donation of 1 million cans of Goya chickpeas and 1 million other food products to American food banks in support Trump's initiative.

Unanue said Goya wanted to help families hurt by the coronavirus pandemic.

"I don't think (Goya executives) really understand how supportive the entire community has been of this company," Ferrer said.

Ferrer said he will turn to other Hispanic food brands -- despite his wife's loyalty to Goya.

"Goya became the predominant brand in all supermarkets, primarily for Latinos," said John Stanton, a professor of food marketing at St. Joseph's University in Philadelphia.

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