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Goodbye 'Finger Lickin' Good.' Here's KFC's new signature sauce

October 12, 2020. Summarized by summa-bot.

Kentucky Fried Chicken is replacing its "Finger Lickin' Good" sauce with a new name and recipe, just a few weeks after it paused using the slogan for ... obvious reasons.

New York (CNN Business)Kentucky Fried Chicken is replacing its "Finger Lickin' Good" sauce with a new name and recipe, just a few weeks after it paused using the slogan for . . .

The new "KFC Sauce" hits US restaurants Monday, featuring a "sweeter, tangier mix with a kiss of smokiness. " KFC said it tested 50 iterations of the recipe before settling on this one, which was in development before the pandemic.

It began in August, when KFC announced it was temporarily pausing its 64-year-old slogan because it "doesn't feel quite right" in light of health guidelines urging people to wash hands and not touch their faces in order to help stop the spread of coronavirus.

KFC played up the "pause," blurring out the slogan featured on old billboards and signs in a cheeky ad released on its YouTube page.

Like most fast food places, KFC has used quirky, tongue-in-cheek and sometimes-hokey marketing ploys to bring customers into their stores.

Past self-effacing marketing novelties from KFC include chicken-scented clogs, chicken-scented yule logs and "finger lickin' good" chicken-flavored edible nail polish.

Also similar to other quick-serve chains, KFC temporarily closed its dining rooms in March and encouraged customers to order via drive-thrus or delivery.

KFC's new signature sauce is the newest item on the menu -- along with revamped recipes for the "core" dipping sauces of ranch, honey BBQ, honey mustard and hot sauce -- but it's only the latest.

KFC, which is owned by Yum!

The "KFC Chicken Sandwich" has a 20% larger chicken filet, thicker pickles and a new bun.

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