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Ford enters the little pickup truck war with the new hybrid Maverick

June 8, 2021. Summarized by summa-bot.

Compression ratio: 20.8%. 1 min read.

Ford is famous for its huge F-150 pickup, America's best-selling truck. But now, with the release of its new Maverick compact pickup, which will be available as a front-wheel-drive hybrid, it's seeking to prove that it can rule in the growing market for little trucks as well

But now, with the release of its new Maverick compact pickup, which will be available as a front-wheel-drive hybrid, it's seeking to prove that it can rule in the growing market for little trucks as well

Ford introduced a new Ranger, a mid-size truck, in 2018 but even that is considerably bigger than the Maverick.

(It will not be a plug-in hybrid, though, so owners will not be able to charge it up for extra electric-only driving range. ) Ford recently started selling a hybrid version of the big F-150, but it's not the entry-level version of that truck.

That's less than other trucks on the market and about $5,000 less than the current Ford Ranger, which is between the Maverick and F-150 when it comes to size.

The non-hybrid Maverick will also be offered with all-wheel-drive, something that won't be available on the hybrid truck.

The new Maverick will share much of its engineering with the Ford Bronco Sport and Ford Escape SUVs. That kind of "platform sharing" should make re-entering the small truck market an appealing business proposition for Ford, said Brian Moody, executive editor of Autotrader.

by summa-bot

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