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Fact check: 9 common myths about ethical and sustainable fashion

September 15, 2020. Summarized by summa-bot.

Buying from eco-conscious brands isn't the best way to adopt sustainable style. Your online returns don't end up where you think they do. Arm yourself with this myth-busting rundown.

MYTH: Buying from "eco-conscious" or "sustainable" brands is the best way to reduce your fashion footprint

MYTH: Luxury fashion is more sustainable than fast fashion

By measuring the carbon footprint of fashion buyers from 2,697 retail brands and 5,096 ready-to-wear designers attending international fashion weeks over a 12-month period, the report found that the 241,000 tonnes (265,657 US tons) of CO2 (or equivalent greenhouse gases) emitted was the same as that of a small country, or enough energy to keep the lights on in 42,000 homes in a year.

MYTH: Donating old clothes is a sustainable way to clean out your closet

MYTH: Most clothes can be recycled

TRUTH: Mending a fast fashion item may mean spending what you paid for it, but keeping the same clothes in rotation is the best thing you can do to reduce your carbon footprint.

"Your label won't tell you where in the world the cotton was farmed, where the fiber was spun into a yarn, where the yarn was woven into a fabric (or) where it was dyed and printed," states Fashion Revolution's report, "How to Be a Fashion Revolutionary. " "It won't tell you where the thread, dyes, zips, buttons, beading or other features came from. " To encourage labels to be transparent about their supply chains, Fashion Revolution has been promoting the hashtag #whomademyclothes?, asking users to tag brands in selfies with clothing tags visible.

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