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Facebook is launching licensed music videos in threat to YouTube

July 31, 2020. Summarized by summa-bot.

Facebook is taking a swing at YouTube by bringing officially licensed music videos to its platform.

(CNN Business)Facebook is taking a swing at YouTube by bringing officially licensed music videos to its platform.

This weekend, the social media giant will begin rolling out official music videos in the US.

The content will appear on a new music section in Facebook Watch, organized by genre, artist and mood, and will also be available on Facebook artist pages.

Facebook (FB) is partnering with Sony Music, Universal Music Group, Warner Music Group and others, and will launch with artists including Blake Shelton, Bob Marley, Diplo, Elton John, the Jonas Brothers and Nicki Minaj.

Facebook plans to offer exclusive music video content and premieres from artists and popular personalities including Lele Pons and J.

The move is a direct challenge to YouTube's dominance over music videos.

Many of YouTube's most watched videos are music videos, racking up billions of views.

Earlier this year, YouTube CEO Susan Wojcicki said a goal for 2020 is to "partner with the music industry to grow revenue, break new artists and promote music. " In 2019, the company paid out more than $3 billion to the music industry through ads and subscriptions.

(The company also has a music streaming service called YouTube Music with free and paid options. )

In recent years, Facebook has tried to become a bigger player in digital video, which can be a lucrative source of ad revenue and also keep users engaged on its platform for longer.

In 2017, the company introduced Facebook Watch, featuring original shows and popular videos from creators and media organizations, including CNN.

Music videos could offer a way to address both those issues.

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