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Dwayne 'The Rock' Johnson is launching an energy drink

January 11, 2021. Summarized by summa-bot.

Compression ratio: 65.6%. 2 min read.

ANAHEIM, CALIFORNIA - AUGUST 24: Dwayne Johnson of 'Jungle Cruise' took part today in the Walt Disney Studios presentation at Disney???s D23 EXPO 2019 in Anaheim, Calif. 'Jungle Cruise' will be released in U.S. theaters on July 24, 2020. (Photo by Jesse Grant/Getty Images for Disney)

Can you smell what "The Rock" is cooking? The wrestler-turned-actor-turned-entrepreneur is entering the energy drink business with ZOA, a health drink made with natural caffeine and superfoods.

The wrestler-turned-actor-turned-entrepreneur is entering the energy drink business with ZOA, a health drink made with natural caffeine and superfoods.

The foursome teamed up with Molson Coors Beverage Company -- the same company that produces some of the country's most popular brands of beer like Coors Lite and Blue Moon -- to distribute the product to retail stores nationwide starting in March.

"I'm humbled and grateful for the opportunity to serve our eager consumers with ZOA -- the ultimate healthy and immunity-supporting energy drink that's the first of its kind, thanks to our unique combination of ingredients," Johnson said in a news release.

Even with Johnson's seemingly everlasting energy, it is quite a crowded market to be entering.

What makes ZOA different from the other energy drinks on the market, according to Molson Coors, is that it is the only energy drink that fuels you with the recommended daily amount of vitamin C, D and B.

"Each 16-ounce can of ZOA boasts a clean blend of green tea and green unroasted coffee, added electrolytes and amino acids, as well as carefully selected superfoods like turmeric, camu camu and acerola while avoiding any preservatives, artificial ingredients or additives," a spokesperson for Molson Coors said.

For Molson Coors, the launch represents its latest effort to expand beyond beer, a move that has diversified its portfolio to include an expanding roster of non-alcoholic beverages, better-for-you offerings and CBD beverages.

"Adding Zoa is another indication of our commitment to transforming Molson Coors into a beverage company," Pete Marino, head of the emerging growth division at Molson Coors said.

If anyone can sell an energy drink in today's market, it's Dwayne "The Rock" Johnson.

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