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Demand for pets is soaring during the pandemic. This company is cashing in

October 16, 2020. Summarized by summa-bot.

In 2020, business is anything but usual for West Paw. During the past seven months, the Big Sky Country dog toy company's path has taken some wild turns as the Covid-19 pandemic has shaken up the typically steadfast pet supplies industry.

San Francisco (CNN Business)When the pandemic first hit, things were looking precarious for pet supply company West Paw's ordinarily steady business.

Pet supplies, toys, beds, and grooming products saw double-digit percentage increases in sales from late-March through early July, compared to the same period a year earlier, according to research from market research firms SPINS and IRI.

The increases in new pet households has had a material effect on West Paw's business, Williams said.

In response to retailers' requests, his firm partnered with three other pet supplies brands to produce "New Pet Parent Packs. " West Paw also has seen a noticeable increase of first-time pet owners ordering directly from its website, he said.

"This trend of more pets in the home, spending more time with pets, taking better care of them is going to continue for a long time," he said.

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