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Coke with coffee will hit US stores next year

July 31, 2020. Summarized by summa-bot.

Coca-Cola said Friday that it will debut a new Coke with coffee drink in stores in the United States in January to broaden its beverage lineup.

New York (CNN Business)Coca-Cola said Friday that it will debut a new Coke with coffee drink in stores in the United States in January to broaden its beverage lineup.

"Coca-Cola (KO) With Coffee" will combine regular Coke with Brazilian coffee.

A 12-ounce can of regular Coke has 34 milligrams of caffeine; Diet Coke has 46 milligrams.

Coke said in a press release that consumers are "more open to trying new category-crossing drinks. " Sparkling juices or juice-tea blends are other examples of the trend.

Coke isn't the only company combining coffee and soda.

Competitor PepsiCo (PEP) also launched a new coffee-infused cola last year.

Coke has ventured into soda with coffee before.

In 2006, Coca-Cola (COKE) launched Coca-Cola Blak, a coffee-flavored version of its signature product.

Coke stopped selling the product in 2008, just two years after it launched.

"I don't think people were ready to have a coffee portfolio within the Coca-Cola brand. "

Over the past few years, Coke has been releasing a similar product called "Coca-Cola Plus Coffee" or "Coca-Cola With Coffee" in international markets.

The new product contains more real coffee than Blak did.

There's also an additional caffeine jolt: The product is more caffeinated than regular Coke.

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