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Chipotle is testing cauliflower rice in some US restaurants

July 13, 2020. Summarized by summa-bot.

Chipotle is testing cauliflower rice as customers' tastes continue to shift toward healthier options.

New York (CNN Business)Chipotle is testing cauliflower rice as customers' tastes continue to shift toward healthier options.

Chipotle said in a release Monday the new menu item, its third over the past year, has been one of the most demanded foods from its loyal fans.

Health-conscious customers have increasingly been gravitating toward low-carb or more plant-based alternatives, such as cauliflower rice.

Last year, Chipotle (CMG) introduced a new collection of meals that fit into paleo, ketogenic and Whole30 eating plans.

Chipotle is also bucking the trend in introducing a new menu item during the Covid-19 pandemic, while other restaurants are reducing their menus.

The slimmer menus are a way to shed complexities and costs, and push simpler or more popular items at a time when conserving cash is crucial for restaurant operators.

Substituting cauliflower rice in place of Chipotle's regular rice options will cost $2 extra.

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