Can 'ghost kitchens' help save South Africa's restaurants?
May 14, 2021. Summarized by summa-bot.
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South Africa's restaurant industry has been battered by the pandemic and many restaurant owners have turned to "ghost kitchens" to stay afloat.
For Proctor-Irwin, survival meant going beyond traditional delivery routes and turning to a trend that actually began well before the pandemic: ghost kitchens.
The other is the creation of ghost kitchens from the get-go, with Cape Town-based Smart Kitchen Co. being the industry's biggest success story in South Africa.
Though the practice is not without controversy in the US, with some restaurant chains selling the same food under different names, international fast-food chains like Chipotle and McDonald's have also launched ghost kitchens in recent years.
For those in South Africa that have incorporated ghost kitchens into their business model, the move goes beyond surviving the current Covid-19 crisis to creating sustainable success for the future.
Even as diners slowly return to Proctor-Irwin's restaurant, he says his ghost kitchen is here to stay.