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Can a motorcycle-hailing company create an African super app?

July 21, 2021. Summarized by summa-bot.

Compression ratio: 27.5%. 1 min read.

Gozem wants to create the go-to app for smartphones in West Africa.

Launched in 2018 in Togo, West Africa, it started by offering a motorcycle-hailing app, but has since added services such as food and grocery delivery, vehicle financing and a digital wallet, while expanding to Benin and Gabon.

Gozem says its app has been downloaded 800,000 times and as a ride-hailing service it has completed four million trips with its 2,500 drivers.

So, it's all those key verticals that we all use in our daily life that we put in one app," says Raphael Dana, Gozem's cofounder.

Gozem isn't the only company with ambitions of building an African super app.

Dana says developing a super app only makes sense in emerging markets because there is less competition for each service.

Dana says Gozem was inspired by two Asian super apps — Singapore's ride-hailing platform Grab and Indonesia's ride-hailing and delivery service Gojek.

CanGo Africa, another ride-hailing service with super app ambitions, closed down in 2020, reportedly because of a lack of funds.

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