Boxing, influencers and NFTs share the stage as YouTubers and TikTokers fight in Battle of the Platforms
June 12, 2021. Summarized by summa-bot.
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While YouTubers and TikTokers are usually in a fight for followers, this Saturday night, the battle gets physical.
LiveXLive Media, a global platform for livestream and on-demand content, is putting on "Social Gloves: Battle of the Platforms. " Stars from YouTube and TikTok will face off in a series of boxing matches at the Hard Rock Stadium in Miami Gardens, Florida.
The main event will feature Austin McBroom from the YouTube channel, The ACE Family, and TikTok star Bryce Hall.
Each PPV livestream purchase comes with an exclusive Social Gloves: Battle of the Platforms non-fungible token.
Cybertino, the event's NFT (non-fungible token) partner, created a prize pool for fans to enter to win by voting for their favorite influencer using their gift NFT.
Executive producer Paul Cazers said in a March news release that every model he'd seen was tracking these fights to make up the largest PPV event in history.
Cazers helped put together the first social media PPV event that pitted YouTubers Logan Paul and KSI against each other in the ring in 2018.
"There we saw that the rabid international fan base of these social media moguls drove more audience and sales than traditional legacy professional athletic events," Cazers said.